Welcome to the exciting world of business gift baskets! Whether it’s for a special occasion or a simple gesture of appreciation, gift baskets have always been a popular choice. 

14 Gift Basket Business Statistics [2024]

In society today, where health and wellness are becoming increasingly important, there's a rising demand for healthy and delicious gift options. And that's where corporate gift basket's step in, offering a delectable array of corporate healthy food gift baskets that cater to every palate.

Mckinsey reports that a vast 80% of consumers are more inclined to engage with firms that offer tailored experiences, such as corporate gift baskets.

Join us as we delve into the fascinating realm of gift basket statistics for 2024, exploring market trends, consumer preferences, and the ever-growing global gift box market.

14 Gift Basket Business Statistics

Here are some stats that show just how huge the gift basket industry is and why you should hop on the gift basket bandwagon!

  • It’s projected that the corporate gift market will reach a value of around $306.9 billion by 2027,
  • The corporate gifts sector is predicted to grow with a CAGR of 7% from 2020 to 2027,
  • Approximately 30% of companies spend between $50 to $150 per person on each corporate gift,
  • About 57% of companies include their logo on their corporate gifts,
  • Nearly 68% of businesses say that brand awareness is their main goal when giving corporate gifts,
  • Over 83% of senior managers believe that corporate gifts have a significant impact on business success,
  • Around 94% of top executives give gifts to their employees,
  • An estimation of 85% of companies give out corporate gifts in order to convey gratitude,
  • Globally, the market for luxury corporate gifts is expected to grow at a CAGR of around 5% between 2021 to 2026,
  • North America holds the highest share of the corporate gift market due to widespread culture of giving business gifts,
  • Nearly 20% of companies spend over $1,000 on corporate gifts for their clients during the holidays,
  • About 35% of businesses prefer to gift consumable items like food or drinks,
  • Around 55% of businesses consider corporate gifts as an important tool for product and service awareness,
  • More than half, 52% of gift recipients end up doing business with the company after receiving a corporate gift

These statistics are all research from Marketing Donut, IMARC Group, and Gift a Feeling.

Why do Gift Baskets and Hampers Make Great Gifts?

Gift baskets and hampers have long been favoured as thoughtful and versatile gifts for a multitude of reasons. Here are some compelling reasons why they continue to be a popular choice for gift-givers and corporate gift ideas:

1. Variety and Versatility

Gift baskets offer a delightful assortment of goodies, catering to a wide range of tastes and preferences. From vegan gift hampers with gourmet snacks to alcohol gift hampers with indulgent treats, there's something for everyone. Whether you're celebrating a special occasion or simply want to show appreciation, a well-curated gift basket is sure to impress.

2. Personalisation

One of the key benefits of gift baskets is the ability to personalise them according to the recipient's preferences. Whether they have a sweet tooth, a penchant for savoury delights, or specific dietary restrictions, you can tailor the contents of the basket to suit their tastes perfectly. This personal touch adds an extra layer of thoughtfulness and consideration to your gift.

3. Convenience

Gift baskets are a convenient gifting option, saving you time and effort in the selection and wrapping of individual gifts. With everything neatly packaged in a stylish basket or hamper, you can simply choose a theme or occasion, place your order, and leave the rest to the experts. This makes gift-giving a hassle-free and enjoyable experience for both the giver and the recipient.

4. Presentation

Presentation is key when it comes to gift-giving, and gift baskets certainly deliver in this department. With their attractive packaging and elegant presentation, gift baskets make a striking visual impact that is sure to leave a lasting impression. Whether displayed at a corporate event or presented to a loved one, a beautifully crafted gift basket adds a touch of sophistication and flair to any occasion.

Market Growth and Trends for Gift Basket Businesses

The gift basket industry has been experiencing significant growth, driven by changing consumer preferences and a growing awareness of health and wellness. 

According to the latest statistics, the global gift box market is projected to continue its upward trajectory (increasing 7% by 2027), with a forecast period that promises substantial expansion. 

This growth can be attributed to various factors, including the rising popularity of customised gift baskets, especially among corporate clients looking for unique and thoughtful ways to express gratitude or celebrate special occasions.

Consumer Preferences and Purchasing Patterns

When it comes to gift giving, consumers are increasingly gravitating towards healthier options. In today's health-conscious society, gourmet gift baskets filled with wholesome treats and organic food are a popular choice for both personal and corporate gifting.

At The Goodness Project, we understand the importance of catering to these preferences, offering a diverse range of healthy and delicious options to suit every taste and occasion. From organic snacks to artisanal goodies, our gift baskets are carefully curated to delight even the most discerning recipients.

Holiday Season Rush

The holiday season is undoubtedly the busiest time of year for the gift basket and gift boxes market. As the festive spirit fills the air, people around the world are on the hunt for the perfect gifts to share with their loved ones and colleagues. 

Gift basket businesses see a surge in demand during this time, as companies and individuals alike seek out unique and thoughtful gifts to spread cheer and goodwill. With a wide selection of corporate healthy food gift baskets on the market, choosing the right company to ensure that every gift is delivered with care and attention to detail, is vital when gift basket purchasing!

Customisation and Personalisation

One of the key trends driving the gift basket industry is the growing demand for customised gift baskets. Today's consumers are looking for more than just a generic assortment of goodies – they want a personalised experience that reflects their unique tastes and preferences. Businesses have embraced this trend wholeheartedly, offering a range of customisation options to suit every occasion and budget.

Whether it's adding a personal message, including specific dietary preferences like vegan hampers, or selecting themed gift boxes, at The Goodness Project, we work closely with our customers to create bespoke gift baskets that leave a lasting impression.

Looking for Delicious Drinks & Snack Gift Baskets?

As we reflect on the gift basket business statistics for 2024, it's clear that the industry is thriving. With a focus on health and wellness, customisation, and exceptional customer service, The Goodness Project is well-positioned for the growing demand for corporate healthy food gift baskets.

So whether you're celebrating a special occasion or simply looking to spread some joy, why not consider indulging in the timeless tradition of gift giving with one of our gourmet gift hampers? After all, there's nothing quite like the gift of good taste!

Take a look at our full range of gift hampers today! 


Hello & Welcome 👋

My name is Anna and I'm the co-founder of The Goodness Project. This is a little place where we will be sharing some of the things that inspire us at The Goodness Project - the food, the brands, the people and the lifestyle. We hope you enjoy your stay! :)

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