The Goodness Project is a highly regarded, independent, family-owned e-commerce platform offering quality free from gifts, subscription boxes and healthy office supplies.

'Our aim is to bring the best Vegan, Plant-based, Organic, Natural and Free from products and fantastic sustainable gifts to you and your loved one's doorstep to enjoy.'

Anna, Co-Founder

Our story

We founded The Goodness Project in 2013 from the frustration of not being able to find healthy, natural, vegan gluten-free goods and gifts. We have dreamed up a way to save you time and energy, by selecting a variety of free from food, beauty and lifestyle products, lovingly packaging them into our signature boxes and sending it to your doorstep. Since our launch, we have delivered tens of thousands of baskets and received many raving reviews. We are grateful to all our customers for their loyalty and support.

If you're looking to surprise someone with a special treat, look no further, as you will find exciting eco-friendly giftsvegan hampers and vegan gifts on our Shop. And we don’t stop there! If you care about your employees and colleagues wellbeing, our fresh fruit and healthy snack delivery service will be a perfect company perk, as we tailor the deliveries to each client's needs. We also have a wide selection of gluten free hampers.

Our project also aims to introduce you to conscious businesses –whether big or small, established or upcoming – and their products, so you will discover new goodies, which will serve as great alternatives in every area of your life. With our subscription boxes will always get a new selection of goodies each month; you will never get the same items twice.

We are really excited to welcome you as a customer and to share our passion with you. If you have any questions or queries or if you just want to say hi, please send us an email via our Contact Form and we will get back to you as soon as we can!

Anna & The Goodness Project team x

Our team




From day one Anna is involved in everything in business and is the driving force behind the brand. She is grateful to have the opportunity to make a difference in this world.

Favourite hamper: Organic Pamper Hamper




Daniel is overseeing all daily operations and ensures that your order arrives beautifully packaged and on time. He inspires our team to be the best every day.

Favourite hamper: Craft Beer and Snack Hamper




Dan is leading our digital marketing. He has a wealth of experience in digital for some leading international brands and always has some new ideas for innovations.

Favourite hamper: Vegan Snack Attack Hamper




Sabina is one of our first team members. For the last couple of years she was responsible for corporate sales alongside Anna. She enjoys curating new Goodness hampers and finding new gift products.

Favourite hamper: Gin & Tonic Gift Hamper



IT Lead

Greg and his team has been an invaluable asset to The Goodness Project. They are updating and supporting the website on a daily basis to ensure a smooth and secure customer experience at all times.

Favourite hamper: Organic Red Wine Wicker Hamper

Some of our gift boxes


Discover all gift boxes

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