The Goodness Project is a highly regarded, independent, family-owned e-commerce platform offering quality free from gifts, subscription boxes and healthy office supplies.

'Our aim is to bring the best Vegan, Plant-based, Organic, Natural and Free from products and fantastic sustainable gifts to you and your loved one's doorstep to enjoy.'

Anna, Co-Founder

Our story

We founded The Goodness Project in 2013 from the frustration of not being able to find healthy, natural, vegan gluten-free goods and gifts. We have dreamed up a way to save you time and energy, by selecting a variety of free from food, beauty and lifestyle products, lovingly packaging them into our signature boxes and sending it to your doorstep. Since our launch, we have delivered tens of thousands of baskets and received many raving reviews. We are grateful to all our customers for their loyalty and support.

If you're looking to surprise someone with a special treat, look no further, as you will find exciting eco-friendly giftsvegan hampers and vegan gifts on our Shop. And we don’t stop there! If you care about your employees and colleagues wellbeing, our fresh fruit and healthy snack delivery service will be a perfect company perk, as we tailor the deliveries to each client's needs. We also have a wide selection of gluten free hampers.

Our project also aims to introduce you to conscious businesses –whether big or small, established or upcoming – and their products, so you will discover new goodies, which will serve as great alternatives in every area of your life. With our subscription boxes will always get a new selection of goodies each month; you will never get the same items twice.

We are really excited to welcome you as a customer and to share our passion with you. If you have any questions or queries or if you just want to say hi, please send us an email via our Contact Form and we will get back to you as soon as we can!

Anna & The Goodness Project team x

Our team




From day one Anna is involved in all aspect of the business and is the driving force behind the brand. She is grateful for every customer who gives us the opportunity to make a difference in this world.

Favourite hamper: Organic Pamper Hamper




Daniel is overseeing all daily operations and ensures that your order arrives beautifully packaged and on time. He inspires our team to be the best every day.

Favourite hamper: Craft Beer and Snack Hamper




Dan is leading our digital marketing. He has a wealth of experience in digital for some leading international brands and always has some new ideas for innovations.

Favourite hamper: Vegan Snack Attack Hamper




Sabina is one of our first team members. For the last couple of years she was responsible for corporate sales alongside Anna. She enjoys curating new Goodness hampers and finding new gift products.

Favourite hamper: Gin & Tonic Gift Hamper



IT Lead

Greg and his team has been an invaluable asset to The Goodness Project. They are updating and supporting the website on a daily basis to ensure a smooth and secure customer experience at all times.

Favourite hamper: Organic Red Wine Wicker Hamper

Our sustainability efforts

Our customers and clients can be confident that they are supporting a business that is contributing positively to the environment. Since setting up our business in 2013 our goal has always been to create a sustainable business that puts people, the planet and products at the forefront. We have made fantastic progress in the last 9 years, but we recognise that we can still do more to make the world better for the next generations to come. Find out more about our efforts and goals below.

People & Community

People & Community

We are an independent family-run business and treat each of our team members with respect we take care of their physical and mental well-being. We provide our colleagues with proper training, a living wage, and safe working conditions. We value talent for their contribution, therefore everyone is encouraged to come up with new ideas, and solutions and is involved in decision-making. We have fortnightly catch-up sessions when team members are encouraged to raise their questions and concerns for improvement. We always recruit from the local community and support flexible lifestyles. We are offsetting the personal and professional carbon footprint of our team to create a climate-friendly workforce by planting trees with our partner Ecologi each month and contributing to eco-projects around the world. Every month we support a new charity by donating one of our hampers to help raise money for their special causes.

We’re also working towards our B Corp certification to give our amazing team the best working conditions and ensure we’re operating to the highest possible social and environmental standards.



We package every order to order, which means we create very little waste and don’t use excess energy or space to store stock. Recycling is an integral part of our everyday routines. We don’t have gas, which means we are carbon natural and use 100% renewable energy in our office and warehouse. 

We work with couriers, who have the lowest carbon footprint in the UK. Royal Mail offers the lowest reported emissions per parcel of any major UK delivery company. We also use DPD for deliveries, who aims to be the UK’s most sustainable delivery company. In addition, we work with Pedivan – a net zero courier to deliver weekly office supplies to London offices.

We partner with Ecologi to plant 1 tree for every order to help protect our amazing environment around the world. Check out our forest by following the link here - you can donate additional trees to our forest to help our cause and watch our forest grow in real-time.



We work with likeminded UK-based suppliers and wholesalers to keep our carbon footprint down and prioritise suppliers and brands, whose have their product packaging is recyclable, compostable, or biodegradable.

All our packaging is recyclable/reusable/biodegradable/compostable. Please find some more information on our sustainable packaging below.

  • Signature leafy boxes – Produced by FSC accredited partner made using recycled card and fully recyclable. Designed by our team to fit the products perfectly. No unnecessary fillers are used in our boxes.
  • Luxury white gift boxes - Made with 40% recycled content, these gift boxes are recyclable and perfect to reuse as a keepsake or storage box. 
  • Wicker hampers – Our beautiful wicker hampers are recyclable and will naturally biodegrade once the straps are removed.
  • Wrapping paper - Our tissue papers are manufactured with nearly 100% post-industrial, recycled raw materials.
  • Ribbon – Made of OKEO-TEX® Standard 100 approved satin, which means the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health. Ribbons can be reused and biodegradable ribbons are coming in early 2023.
  • Shredded paper – used only where absolutely necessary to protect the products. Made from wood-free uncoated paper it is recyclable and biodegradable.
  • Paper wrap – Made from FSC® certified paper pulp. It’s biodegradable, industrially compostable, and fully recyclable.
  • Protective bottle sleeves - 100% recyclable.
  • Outer packaging – We always pick the right size box for your products. We've become experts at efficient packing to optimise and reduce void space in our parcels.
  • Gift message cards/photocards – Printed in our warehouse to order. The photos can be used as a keepsake by framing them.
  • Tape, stickers, raffia – We only use recyclable kraft paper tape, paper stickers and raffia that are fully recyclable.

Our Goals

We recognise that there are still improvements to be made, therefore we have put together the following sustainability goals for us to work towards:

  • Optimise our website further to achieve an excellent digital sustainability score
  • Plant 100,000 trees though Ecologi
  • Acquire B Corp certification by 2024
  • Achieve net zero by 2030

Kind words

Customers about us

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