♦ Now FREE Photo Card (worth £3.50) with every order! ♦
We’re recently been crunching the numbers and found that Aldi is the UK’s most Googled supermarket for Vegan food.
Analysing Google search data from the past 2 years we wanted to discover what vegan ranges are being searched for the most out of the UK's top supermarkets
Aldi places first as the most searched for supermarket when it comes to vegan food with an average of 2,900 searches a month.
The search term “Aldi vegan” receives on average 500 more queries per month than second-placed supermarket Tesco with 2,400 searches. Aldi on average receives three times as many searches as those in last place (Iceland & Co-op)
According to the research, joint last place was Iceland and Co-op with 880 average searches per month.
Table shows - supermarket; Avg. Monthly Searches
aldi vegan - 2,900
tesco vegan - 2,400
sainsburys vegan - 1,900
lidl vegan - 1,900
asda vegan - 1,900
waitrose vegan - 1,600
morrisons vegan - 1,600
m&s vegan - 1,000
iceland vegan - 880
co op vegan - 880
With Veganuary in action once again these supermarkets can expect an increase in search demand based on the research, Aldi for example can expect to receive over 6,000 searches in January, whilst Tesco can expect around 4,000.
If we compare what search volume was recorded in January 2021 vs the average we can see some clear spikes in demand for vegan food.
With Veganuary becoming more and more popular each year we may expect this increase to be even more in 2022.
Our vegan marketplace is also the perfect place to look for healthy vegan snacks and food. Or check out our vegan gifts, or vegan hampers if you're looking for a present for the vegan in your life.
Data has been taken from Google Keyword Planner for the past 2 years. This is independent research using data from 3rd party tools and The Goodness Project are not associated with any brands mentioned.
When you're on the go, there's often no time to cook or even eat a proper meal. You need to grab something quick and easy that will give you enough energy to last your busy day. That's why it never hurts to have some pre-packed vegan granola bars at the ready in your kitchen cupboard.
They're usually delicious, filling, easy to store, and can fill your belly without taking up the time you don't have.
Around the world, the human population has seen a huge rise in the popularity of the vegan diet. A vegan diet is one that relies exclusively on plant-based foods and omits any products that come from animals. For example, a vegan does not eat eggs, dairy, meat, or fish.
There are several reasons why people choose to be vegan. For some, it is part of a centuries-old cultural and religious tradition. For others, going vegan can be the right dietary choice to help inspire better eating habits. There are also those who become vegan due to moral or ethical objections to the way farm animals are raised for food in certain parts of the world.
