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We’re recently been crunching the numbers and found that Aldi is the UK’s most Googled supermarket for Vegan food.
Analysing Google search data from the past 2 years we wanted to discover what vegan ranges are being searched for the most out of the UK's top supermarkets
Aldi places first as the most searched for supermarket when it comes to vegan food with an average of 2,900 searches a month.
The search term “Aldi vegan” receives on average 500 more queries per month than second-placed supermarket Tesco with 2,400 searches. Aldi on average receives three times as many searches as those in last place (Iceland & Co-op)
According to the research, joint last place was Iceland and Co-op with 880 average searches per month.
Table shows - supermarket; Avg. Monthly Searches
aldi vegan - 2,900
tesco vegan - 2,400
sainsburys vegan - 1,900
lidl vegan - 1,900
asda vegan - 1,900
waitrose vegan - 1,600
morrisons vegan - 1,600
m&s vegan - 1,000
iceland vegan - 880
co op vegan - 880
With Veganuary in action once again these supermarkets can expect an increase in search demand based on the research, Aldi for example can expect to receive over 6,000 searches in January, whilst Tesco can expect around 4,000.
If we compare what search volume was recorded in January 2021 vs the average we can see some clear spikes in demand for vegan food.
With Veganuary becoming more and more popular each year we may expect this increase to be even more in 2022.
Our vegan marketplace is also the perfect place to look for healthy vegan snacks and food. Or check out our vegan gifts, or vegan hampers if you're looking for a present for the vegan in your life.
Data has been taken from Google Keyword Planner for the past 2 years. This is independent research using data from 3rd party tools and The Goodness Project are not associated with any brands mentioned.
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If you decide to turn vegan, you'll soon discover the essential need to learn what staple foods fit within your diet. What meals you can quickly make, what brands you can eat, what foods you need to cut out completely.
Latest update: 1st of April 2021
We are still sending your gifts and orders as usual during this unprecedented time. In fact, we believe now more than ever is the time for delight! It is thanks to our post heroes and amazing team we can still do this, we are taking extra precautions but wanted you to know we are here more than ever.
A few important notes remain:
As we carefully pack all gift hampers to order, some hampers may have alternative products due to delayed, limited or discontinued stock availability, however this will not affect value or special dietary features. Unfortunately we are experiencing a delivery delay with our white luxury boxes, classy grey luxury boxes are used in the meantime. Marketplace orders: In the event that your order is impacted by out of stock or unavailable product, we will contact you. Gift messages are now printed as opposed to handwritten (only photo card messages are handwritten) Royal Mail will no longer ask for a signature (contactless delivery) Please allow extra delivery time due to potential courier delays. Unfortunately, we can not guarantee delivery deadlines. Thank you for your kind patience. International delivery is temporarily suspended due to service disruptions related to the pandemic and Brexit.We are supporting NHS staff by donating 1% of our net profit to NHS Charities Together throughout the UK lockdown, so every order is contributing to say 'Thank you' to our amazing NHS.
Our packing and office team remains on-site following government guidelines on hygiene and safe working. Should you have any questions, please contact us via email or through our contact form and we will get back to you as soon as we can.
Many thanks to all of you for your support last year, and we wish you and your families health and happiness!
Your TGP team xx
Now more than ever it’s important to shop as eco-friendly as possible.
Why? Because any special woman in your life deserves the gift of sustainability! Eco-friendly and plastic-free gifts offer a greener option, one that is more sustainable than most items found in the traditional market.