We’re recently been crunching the numbers and found that Aldi is the UK’s most Googled supermarket for Vegan food.

Analysing Google search data from the past 2 years we wanted to discover what vegan ranges are being searched for the most out of the UK's top supermarkets

Aldi is the 'most popular supermarket for vegan food' according to Google

Aldi places first as the most searched for supermarket when it comes to vegan food with an average of 2,900 searches a month.

The search term “Aldi vegan” receives on average 500 more queries per month than second-placed supermarket Tesco with 2,400 searches. Aldi on average receives three times as many searches as those in last place (Iceland & Co-op)

According to the research, joint last place was Iceland and Co-op with 880 average searches per month.

Table shows - supermarket; Avg. Monthly Searches

aldi vegan - 2,900 

tesco vegan - 2,400 

sainsburys vegan - 1,900 

lidl vegan - 1,900 

asda vegan - 1,900 

waitrose vegan - 1,600 

morrisons vegan - 1,600 

m&s vegan - 1,000 

iceland vegan - 880 

co op vegan - 880 

Veganuary is expected to drive up to a 56% increase in searches for Vegan Ranges

With Veganuary in action once again these supermarkets can expect an increase in search demand based on the research, Aldi for example can expect to receive over 6,000 searches in January, whilst Tesco can expect around 4,000.

If we compare what search volume was recorded in January 2021 vs the average we can see some clear spikes in demand for vegan food.

With Veganuary becoming more and more popular each year we may expect this increase to be even more in 2022. 

Our vegan marketplace is also the perfect place to look for healthy vegan snacks and food. Or check out our vegan gifts, or vegan hampers if you're looking for a present for the vegan in your life.

Data has been taken from Google Keyword Planner for the past 2 years. This is independent research using data from 3rd party tools and The Goodness Project are not associated with any brands mentioned.

About

Hello & Welcome 👋

My name is Anna and I'm the co-founder of The Goodness Project. This is a little place where we will be sharing some of the things that inspire us at The Goodness Project - the food, the brands, the people and the lifestyle. We hope you enjoy your stay! :)

More gift ideas

Our most popular gift boxes

View
The Little Treat Box The Little Treat Box

The Little Treat Box

£14.90
 / package
View
Vegan Chocolate and Snack Hamper Gift BoxVegan Chocolate and Snack Hamper Gift Box

Vegan Chocolate and Snack Hamper Gift Box

£29.95
 / package
View
Organic Wine & Dine Hamper Gift BoxOrganic Wine & Dine Hamper Gift Box

Organic Wine & Dine Hamper Gift Box

£61.50
 / package

Did you read these?

More from the goodness blog

The 7 Best Sustainable Beauty Gifts & Companies To Try
#gifttips

The 7 Best Sustainable Beauty Gifts & Companies To Try

We may rely on gifts more than usual to compensate for the last few years and truly treat ourselves and others. But it doesn't mean we should overindulge, because that's the last thing the environment needs, particularly in the beauty gift sector.

Can you go vegan if you have celiac disease?

Can you go vegan if you have celiac disease?

Although a lot of vegan foods are gluten-free, there are vegan foods that do contain gluten. 

A vegan diet is based upon eating plants and excludes foods derived from animals, (this means no cheese, eggs, meat or fish.)

Veganism has had a rise in the last few years. More and more people are choosing to alter their diet to exclude foods derived from animals. But what about gluten? Can people who have celiac disease thrive on a vegan diet without it leading to nutrient deficiency? Is it possible to go vegan if you have celiac disease?

4 Tips to live with less plastic

4 Tips to live with less plastic

A plastic bag might not seem like a big deal, but over time, every piece of plastic adds up and has a huge impact on the environment.

That's why it's so important that we do what we can to limit our use of plastic. Every little action makes a difference. So in this blog post, we’re sharing 4 simple tips to live with less plastic and reduce plastic waste.

Let us send you some Goodness!

Join us now and receive emails about news and offers. We promise we won't spam you!

CAPTCHA