We’re recently been crunching the numbers and found that Aldi is the UK’s most Googled supermarket for Vegan food.

Analysing Google search data from the past 2 years we wanted to discover what vegan ranges are being searched for the most out of the UK's top supermarkets

Aldi is the 'most popular supermarket for vegan food' according to Google

Aldi places first as the most searched for supermarket when it comes to vegan food with an average of 2,900 searches a month.

The search term “Aldi vegan” receives on average 500 more queries per month than second-placed supermarket Tesco with 2,400 searches. Aldi on average receives three times as many searches as those in last place (Iceland & Co-op)

According to the research, joint last place was Iceland and Co-op with 880 average searches per month.

Table shows - supermarket; Avg. Monthly Searches

aldi vegan - 2,900 

tesco vegan - 2,400 

sainsburys vegan - 1,900 

lidl vegan - 1,900 

asda vegan - 1,900 

waitrose vegan - 1,600 

morrisons vegan - 1,600 

m&s vegan - 1,000 

iceland vegan - 880 

co op vegan - 880 

Veganuary is expected to drive up to a 56% increase in searches for Vegan Ranges

With Veganuary in action once again these supermarkets can expect an increase in search demand based on the research, Aldi for example can expect to receive over 6,000 searches in January, whilst Tesco can expect around 4,000.

If we compare what search volume was recorded in January 2021 vs the average we can see some clear spikes in demand for vegan food.

With Veganuary becoming more and more popular each year we may expect this increase to be even more in 2022. 

Our vegan marketplace is also the perfect place to look for healthy vegan snacks and food. Or check out our vegan gifts, or vegan hampers if you're looking for a present for the vegan in your life.

Data has been taken from Google Keyword Planner for the past 2 years. This is independent research using data from 3rd party tools and The Goodness Project are not associated with any brands mentioned.

About

Hello & Welcome 👋

My name is Anna and I'm the co-founder of The Goodness Project. This is a little place where we will be sharing some of the things that inspire us at The Goodness Project - the food, the brands, the people and the lifestyle. We hope you enjoy your stay! :)

More gift ideas

Our most popular gift boxes

View
The Little Treat Box The Little Treat Box

The Little Treat Box

£14.90
 / package
View
Vegan Chocolate and Snack Hamper Gift BoxVegan Chocolate and Snack Hamper Gift Box

Vegan Chocolate and Snack Hamper Gift Box

£29.95
£26.95
 / package
View
Organic Wine & Dine Hamper Gift BoxOrganic Wine & Dine Hamper Gift Box

Organic Wine & Dine Hamper Gift Box

£61.50
 / package

Did you read these?

More from the goodness blog

9 Vegan Gift Ideas for Him

9 Vegan Gift Ideas for Him

Finding the perfect gift for your vegan dad, husband or friend can be quite a hunt. Of course, you want to get him something that’s thoughtful, useful, and just something better than a Lynx Box set…

The 10 Best Corporate Gift Ideas For Clients

The 10 Best Corporate Gift Ideas For Clients

Christmas may be over, but that's no reason to stop giving corporate gifts for clients! Start the new year off the right way by showing how much you appreciate your clients with a thoughtful and creative gift basket, the best corporate gifts are the unexpected ones!

9 Of The Best Vegan Beers To Buy in 2022
#vegan

9 Of The Best Vegan Beers To Buy in 2022

There are many different types of vegan beers available on the market today. While some might argue that all beers are vegan, there are a few key ingredients that can make certain beers not vegan-friendly.

In this article, we will explore some of the best vegan beers available to buy in 2022. We will provide a list of some of our favourites and nutritional information on why they are considered vegan-friendly and free-from.

We hope you enjoy this list and find the perfect vegan beer! Let's get started.

Let us send you some Goodness!

Join us now and receive emails about news and offers. We promise we won't spam you!

CAPTCHA