We will be celebrating Father’s Day later this month and it got me thinking about how men feel about veganism. I think there is a general preconception and very much outdated concept of meat being linked with masculinity. Meat eating it would seem is still seen very much as a part of a man’s identity. The Vegan Society's survey on this made interesting reading with 63 percent of people who identified as vegan being female, while only 37 percent were male. And this year for Veganuary just 14% of men took up the challenge, this was, however, a 4% rise on the previous year, so not all doom and gloom.

A Meaty Subject

I do however like to er on the side of optimism and with so many preconceptions and outdated concepts being thrown to the wind, perhaps it opens up change here too. Celebrities can certainly play an important part (look at #meetoo) and so if the testosterone-fuelled, all-man likes of Lewis Hamilton and Gordon Ramsay can make the change, let’s hope others will see the benefits too.

I was interested to see this topic covered over on Plant Based News recently by Timothy Shieff. Shieff is part of The Game Changers film that looks at the health benefits of a plant-based diet and is aimed at changing the minds of men when it comes to veganism.

Sheiff commented "People think it's weak for a man to go vegan, actually it's weak to care what people think about you.

"It's weak not to go vegan because you think someone might judge you for it, if you think your mate might not like you, or your friends might laugh at you and make jokes.

"For me that's real bravery: to say you guys can say what you want. I know what I see, I know what I believe, I know how I feel when I do it, so I'm going to do it."

vegan plantbased timothyshieffTimothy Sheiff

So if you were thinking of treating dad to a juicy steak this Father’s Day perhaps it’s time for a game change. With this in mind, we’ve created a bespoke vegan beer & burger box, perfect to inspire, share and deliberate the vegan agenda with your favourite man!

fathersday hamper lifestyle

Let us know what you think!

Anna

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My name is Anna and I'm the co-founder of The Goodness Project. This is a little place where we will be sharing some of the things that inspire us at The Goodness Project - the food, the brands, the people and the lifestyle. We hope you enjoy your stay! :)

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