A Meaty Subject

I do however like to er on the side of optimism and with so many preconceptions and outdated concepts being thrown to the wind, perhaps it opens up change here too. Celebrities can certainly play an important part (look at #meetoo) and so if the testosterone-fuelled, all-man likes of Lewis Hamilton and Gordon Ramsay can make the change, let’s hope others will see the benefits too.

I was interested to see this topic covered over on Plant Based News recently by Timothy Shieff. Shieff is part of The Game Changers film that looks at the health benefits of a plant-based diet and is aimed at changing the minds of men when it comes to veganism.

Sheiff commented "People think it's weak for a man to go vegan, actually it's weak to care what people think about you.

"It's weak not to go vegan because you think someone might judge you for it, if you think your mate might not like you, or your friends might laugh at you and make jokes.

"For me that's real bravery: to say you guys can say what you want. I know what I see, I know what I believe, I know how I feel when I do it, so I'm going to do it."

Timothy Sheiff

So if you were thinking of treating dad to a juicy steak this Father’s Day perhaps it’s time for a game change. With this in mind, we’ve created a bespoke vegan beer & burger box, perfect to inspire, share and deliberate the vegan agenda with your favourite man!

Let us know what you think!

Anna

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