Hello there

Thank you for visiting the site! As a co-founder of The Goodness Project, I am pleased to welcome you to our young and fun company. Our mission is to introduce you to wholesome products that are good for you and the environment, by sending you a thoughtfully curated box filled with pure, natural goodies each month.

This journey started in London, where one would think everything is available. However when I was strolling down the aisles of the supermarkets, searching for healthy, natural and organic goods, I soon realised how increasingly difficult and inconvenient it had become to find the right products. These amazing items are not only hard to find in stores, the selection is also very limited, and doesn’t often vary. If you don’t have wholefood stores around the corner or you are too busy to shop in 3-4 different shops, it is tough to find balance and maintain a healthy lifestyle.

We founded The Goodness Project from this frustration. We have dreamed up a way to save you time and energy, by selecting a variety of food, beauty and lifestyle products each month, lovingly packaging them into a box and sending it to your doorstep.

This concept also aims to introduce you to conscious businesses –whether big or small, established or up-coming – and their products, so you will discover new goods, which will serve as great alternatives in every area of your life. You will always get a new selection of goodies each month; you will never get the same items twice. And we don’t stop there! If you liked a product in your box, you can browse our Gift Shop for one-off gift boxes and hampers.

We are really excited to have you on board and to share our passion with you. If you have any questions or queries or if you just want to say hi, please send us an email via our Contact Form and we will get back to you as soon as we can!


Anna & The Goodness Project Team



Happiness is like a kiss. You must share it to enjoy it.
- Bernard Meltzer

Here at The Goodness Project we do all everyday tasks following this simple philosophy, which is why we would like to share our boxes and values with you.

We care

We care about the environment and people. That is why we only work with sustainable, nature conscious businesses.

We believe

We believe in the power of communities. We believe that with ethical choices and your help, we can make this world a better place and shift mainstream demand towards healthier product options. Vote with your wallet for a better future!

We share

Sharing is caring! We encourage you to share all the goodness of the boxes with people that you love and care about. We will also donate 1% of our net profit to a charity of your choice, so the giving continues with each box.

Please don’t be shy: spread the word that we exist and that we care. Let us achieve our goals by bringing you and your loved ones a constant flow of goodness into your life!



Through the years we have had the good fortune to meet and work with businesses that share the same values as us. The following are just a small sample. We think that if you like us and our products you might enjoy them too.

Tiny Box Company – Gift Boxes for jewellery, stationary, handmade gifts and more…

We at the Tiny Box Company believe that luxury and beauty need not be compromised when making ethical packaging choices. Based on this principle, we have carefully hand picked our entire range, which includes recycled jewellery boxes, recycled bags, gift packaging, rigid boxes, acid-free tissue paper, ribbon and more. If you are looking for something “outside the box”, we have extensive experience in working with customers to help them find the perfect bespoke packaging solution for their brand.

Follow us on instagram @THEGOODNESSPRJ